Tickle.com is an online personality test and social networking site discussed in Getting to Know Me, Getting to Know All About Me: Web Personality Tests. While the article is mostly about social networking and dating sites and how some of them like Tickle.com are adding personality tests to generate conversation and to aid in match making, it was really the second page of the article that caught my attention. They mention which company has bought or sold which social network. The whole idea that social networks can be bought or sold is either intriguing or disturbing depending on your mood. Each site has its own privacy policy but regardless of what privacy they’ve promised, the company still holds the data – the who knows who. Who thinks like who. Who’s emailed who. Who has the same interests. The applications are enormous and so is the potencial for abuse. Although in one sense they are self policing, any site that abuses its users is going to lose its users.
By the way, Tickle.com will let you take lots of tests, but unless you’re willing to pay for the detailed results (per test!), you won’t find out much.