A cool coffee shop created by a guy who believes businesses shouldn’t exploit people

My parents have found a really neat coffee shop in Brookings, South Dakota.  They not only serve good coffee and food but they’ve created a welcoming and fun ambiance with local art on the walls, live music and interesting books.  (I stumbled across D.I.Y.: Design It Yourself there and any place that introduces me to an interesting book is a good place!)

The owner Jacob Limmer is featured in this video explaining why he didn’t like businesses – because he thought they exploited people – and how he’s gone about creating his own fun, very successful, not exploitative business.