http://stormyscorner.com/2009/05/book-review-the-marketing-playbook.html Thu, 02 Feb 2012 12:13:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://stormyscorner.com/2009/05/book-review-the-marketing-playbook.html/comment-page-1#comment-711 stormy Mon, 11 May 2009 07:09:41 +0000 http://stormyscorner.com/2009/05/book-review-the-marketing-playbook.html#comment-711 The best-of-both plays would play to our strength - we have a lot of great product people. I'd argue that it needs to be even more different than desktop though. Like a whole new interface for netbooks that's better than the cell phone interface and better than the desktop space. Something in between. Play #4 isn't about improving what you have, it's about something completely new. I do agree, just trying to prove we have an easy to use desktop puts us in a hard to win drag race. The best-of-both plays would play to our strength – we have a lot of great product people. I’d argue that it needs to be even more different than desktop though. Like a whole new interface for netbooks that’s better than the cell phone interface and better than the desktop space. Something in between.
Play #4 isn’t about improving what you have, it’s about something completely new.
I do agree, just trying to prove we have an easy to use desktop puts us in a hard to win drag race.

]]> http://stormyscorner.com/2009/05/book-review-the-marketing-playbook.html/comment-page-1#comment-710 Germán Póo-Caamaño Sun, 10 May 2009 16:49:01 +0000 http://stormyscorner.com/2009/05/book-review-the-marketing-playbook.html#comment-710 I do prefer the fourth one. Something in between "The destkop for the hacker in you" and "The desktop for smart people". People think Linux is hard to use, even when you show them it is not, but sometimes you open a terminal, or change your workspace (which does not exist in other operating systems by default), etc. Trying to prove he have a easy to use desktop, it is like to fight the first one. I do prefer the fourth one. Something in between “The destkop for the hacker in you” and “The desktop for smart people”.
People think Linux is hard to use, even when you show them it is not, but sometimes you open a terminal, or change your workspace (which does not exist in other operating systems by default), etc. Trying to prove he have a easy to use desktop, it is like to fight the first one.

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