I was writing a post about why you must work in the open to get more volunteers and I ended up writing this post about why I don’t work in the open.
So I think there are some very valid reasons for not working in the open:
- Personal. Not all projects are open source projects, especially personal ones. Where I’m going for Valentine’s Day or how to get my son to do better in school are not “open” projects. They could be, but they’re not.
- Not mine to share. There’s a lot of things I think should be shared with the world but they aren’t my stories or plans to share. I’d be violating someone else’s sense of privacy in order to share. I think your 2015 project goals are good enough to share with the world – and more people would join if you did – but you may not feel the same way.
- It’s not an open source project. Lots of projects in this world are not run in an open source way. If you are not looking to build a community, and you are not an open source software project nor a nonprofit nor a public entity, I think this is a totally valid way of working.
And then I think there are some reasonable reasons (maybe right, maybe not) for not working in the open:
- Partners. At Mozilla, we often cite partners as a reason why we can’t share plans. I think partners just make it much harder. You either have to figure out how to do it in a way that doesn’t expose their identity or you have to convince them. It’s a valid reason but one that could often be different if you worked on it.
- Buy in. It takes time to figure out how to accurately describe an idea, what you mean and why you want to do it. It helps to get feedback from a few people to help make your initial communication clearer. Simon Phipps opines that if there’s a strong majority in a project, discussing an idea first with a few is a way to get something enough backing to push it forward.
- Getting clear. Sometimes you have to float your idea by a few people to get clear about what you really need to do.
- Not enough time. Some times we don’t do things in the open when we are out of time. For me, this is especially true when it’s not my project but I really think it could benefit from being open. Like a fundraising project at school. If they created a web page and a mini social media campaign, I’m sure they could be tons more successful. But I don’t always have time to help them figure out how to do this. I think this crosses into “The Ugly” when it is your own project. If it should be in the open, and you want a community to help you out, you have to take the time to grow that project. You’ll recoup your time later.
And then I think there are some not so great reasons for not working in the open:
- Not enough time. I hear this one a lot. We have to get this out next week or next month. There’s not enough time to articulate it clearly enough to open it, to answer everyone’s questions, to mentor, to accept contributions. This might be ok once in a while but I hear it more and more.
- Not distracting people. I feel this one a lot at Mozilla. Mozilla is a huge community now and we all want to keep up with everything. So every time you float a new idea and a million people weigh in, you feel like you are distracting them from everything else. But I think it’s ultimately their decision whether or not to be distracted.
- Not announcing other people’s plans. I put this in the ugly category because I often feel like my hands are tied in sharing until someone else shares their plans. Especially in technical documentation and evangelism, you are supposed to talk about other people’s work but not until they are ready. And you want to plan projects, outreach or events around their news.
- Not committing to something. Especially for your organization. It takes great skill to “float an idea” in the open. To not commit to it while still considering it. To be able to say, we are considering this and then to be clear if you decide not to go forward. The fear is that it makes you look indecisive. It makes people waste their time. It causes inappropriate press cycles. But if you can’t float ideas in the open, if you only talk about things that are already committed to and planned, you miss a huge opportunity to include people in the creative cycles and to make them feel like it really is their project.
- Not having company commitment. Especially when you are getting paid to work on an open source software project, it’s hard to float random ideas before you have your company’s or your boss’ commitment.
- Not making inappropriate news waves. There’s a lot of stuff I’d really love to talk about in the open and I don’t because I don’t want to read about them in the press. Right after I started at Mozilla we had a couple of these incidents. People’s personal blog posts turning into major news cycles. It wasn’t fun for them. I don’t want it to happen to me. (Unless it’s something I want in the news!)
When you choose not to work in the open, what are your reasons? Are they Good, Bad or Ugly? What are your suggestions for how those of us who want to work more in the open can all do better?