I ran across something interesting yesterday. If you search for "Joe Vitale" (the author of The Attractor Factor) in Google, the top two sponsored ads are extremely negative:
- Joe Vitale Sucks www.RichJerkWebsites.com Don’t buy anything from Joe Vitale until you read this.
- I was scammed 37 times Dannys-Scam-Review.com These websites are absolute scams I will show you the ones that work
Now these are sites that paid to be put at the top when someone searched for "Joe Vitale." They didn’t show up when I searched for Vitale. Nothing on their websites mentions Joe Vitale and nothing I found anywhere suggests that Joe Vitale is either a jerk or a scam artist.
A couple of salient points come to mind:
- Obviously, these people have found it financially advantageous to buy ads for the words "Joe Vitale" – they are assuming people that have read his book or heard about it might think he’s a scam or at least have enough doubts to read their websites. (I did. I thought, wow, is he a scam artist, and I clicked on the link and looked for information and couldn’t find any but in the meantime I read their website and saw all their ads.) So these people drive traffic to their website by picking names that people might believe are scam artists.
- Poor Joe Vitale. These people are making it look like he’s a scam artist and as far as I know, there’s nothing illegal about it. The second one doesn’t even say anything about Joe Vitale – it just says "I was scammed 37 times" when you search on his name.
I don’t know whether to be impressed or horrified. Luckily when I search on my name there are no sponsored links, good or bad.