I had breakfast with Cate Huston and I told her that I was working on a blog post called “Should you build an app or a website?” She opined that perhaps mobile apps, both native and web, are better because they have constraints. When you have a small screen, you have to have a good UI. You can’t offer users every possibility, you have to make some decisions and choices for them on what they might want to do.
Cate talked about an art teacher who constrains kids to black and white charcoal, then to a drawing started to someone else and then to a drawing torn in half. They are more creative and come up with more inspired work because they have artificial constraints.
When I think about really single purpose, simple websites, I think about Google’s home page.
There’s a few apps like that too.
What do you think? What would your website look like if you knew that everyone had to look at it through a 640×320 screen and could only interact with it using touch sensitive gloves because it was raining ice chunks outside?
Many app developers are secretly hoping to win the lottery. You know all those horrible free apps full of ads? I bet most of them were hoping to be the next Flappy Bird app. (The Flappy Bird author was making $50K/day from ads for a while.)
The problem is that when you are that focused on making millions, you are not focused on making a good app that people actually want. When you add ads before you add value, you’ll end up with no users no matter how strategically placed your ads are.
So, the secret to making millions with your app?
- Find a need or problem that people have that you can solve.
- Solve the problem.
- Make your users awesome. Luke first sent me a pointer to Kathy Sierra’s idea of making your users awesome. Instagram let people create awesome pictures. Then their friends asked them how they did it …
- Then monetize. (You can think about this earlier but don’t focus on it until you are doing well.)
If you are a good app developer or web developer, you’ll probably find it easier to do well financially helping small businesses around you create the apps and web pages they need than you will trying to randomly guess what game people might like. (If you have a good idea for a game, that you are sure you and your friends and then perhaps others would like to play, go for it!)