If you buy a physical book on Amazon.com, you now have the option to pay (extra) for an electronic version to read on your computer. It’s called Amazon Upgrade.
As far as I know they haven’t done much advertising or publicity. I ran across the new read online option when looking at the Amazon page for a book I’d already bought:
It was only available for two books I had bought (and I’ve bought a lot of books.) One was priced at $1.89 and the other was $2.19. (This is in addition to what I originally paid for the books.)
I bought one just to see what it was like. You get to read the book in Amazon’s Online Reader, which looks like the same software used for their “search inside this book” option. There didn’t seem to be any way to transfer it to my Kindle or to download it in any format. You could print a page at a time.
It looks like they scanned the actual book, as some of the pages are a bit crooked.
Having all the books I’ve read available to me online at any time is very intriguing. (That’s why I found BKRPR, a program to help you make electronic copies of all your books intriguing, but I wasn’t interested in investing all that time.)
And once again, I think it’s a brilliant business move from Amazon for two reasons.
- I’m much more likely to buy textbooks, nonfiction books and anything I think I might need as a reference from Amazon now, since I’ll be able to easily look things up in the future – even if I no longer have the book. (And the ability to search is awesome, especially when it comes to things like textbooks!)
- If I decide to reread a book, it’s cheaper to pay $2 for an electronic copy from Amazon than it is to use one of my credits on Paperbackswap. (I paid postage on a book for that credit.)
Now if only they’d let me download these books to my Kindle, allow me to view my Kindle books online, and make copies in different formats …
What do you think? Are you more likely to buy a book from Amazon knowing you can read it online? Do you think you’ll buy online versions for any of the books you’ve bought from Amazon?