The Tipping Point of Marketing

I always figured that if you didn’t notice an ad, it was because it was either (1) in a place you were never going to notice it or (2) you’ve seen it and tuned it out. So I was quite surprised last night when Frank came in last night and said "You put GNOME stickers on the beer fridge!"

See, the thing is, I put those stickers on the beer fridge last year, after GUADEC 2007. But for some reason – maybe because I now work at the GNOME Foundation or because I just got back from GUADEC again or because I’ve been talking a lot more about GNOME – he noticed the stickers for the first time last night. (FYI, he likes the stickers.)

P.S. The stickers will be coming to the FSF store soon.